2026 National Industry Excellence award medallion
2026 Southwest Industry Excellence award medallion
The SERVE Philosophy
S
Seen
E
Encouraged
R
Respected
V
Valued
E
Empowered
“The coaches made every student feel seen, encouraged us when we struggled, respected our efforts, valued our progress, and empowered us to believe in ourselves.”
Bryan · Grade 12

Serve the Future using tennis
as a platform for something bigger than sport.

Our Mission

Bring together students, families, educators, and community leaders to develop the confidence, leadership, resilience, and future-ready skills our youth need to thrive.

Leslie Banks
Founder & Executive Director
Serve the Future

New to Serve the Future?

¿Eres nuevo en Serve the Future?

National recognition

Leadership recognized on the industry's national stage.

2022 National Star Award medallion 2026 Southwest Industry Excellence award medallion 2026 National Industry Excellence award medallion
“I am proud that this award recognizesthe strong foundation built for STF’s SERVE mission:that every child deserves to feel Seen,Encouraged, Respected, Valued, and Empowered.”
Leslie Banks

Our Impact

Source: Hello Insight

Seen93%Experienced safety and support from adults
Encouraged96%Were encouraged through challenges
Respected100%Experienced adults valuing their ideas
Valued89%Knew they mattered to the team
Empowered93%Gained foundational life skills
When students know someone is truly listening, they become more willing to share, connect and recognize their own growth.

Every story deserves to be heard.

“Coach reminded me that everyone has a story and experiences; encouraging me to be more open, talk about who I am and how I've grown.”

Brandon · Grade 12

Our Programs

Possibility becomes personal.Empowerment is the moment a student's belief moves from someone else's encouragement to their own conviction.

“I joined to play a sport and be with my friends, but now I've grown a passion, a community, and a new belief in what I'm capable of.”

DESI · GRADE 12

Possibility becomes personal.

Empowerment is the moment a student's belief moves from someone else's encouragement to their own conviction.

POSSIBILITY BECOMES PERSONAL.

Empowerment is the moment a student's belief moves from someone else's encouragement to their own conviction.

“I joined Serve The Future to play a sport and be with my friends, but now I've grown a passion, a community, and a new belief in what I'm capable of.”

DESI · GRADE 12

“Coach reminded me that everyone has a story and experiences; encouraging me to be more open, talk about who I am and how I've grown.”

Brandon · Grade 12

“I joined to play a sport and be with my friends, but now I’ve grown a passion, a community, and a new belief in what I’m capable of.”

Desi · Grade 12

Our Partners